New Marketing Director at AttriX

New Marketing Director at AttriX

With increasing growth, the company recruits Alexandre Cayer-Desforges

Beloeil, September 19, 2018 – As the company is experiencing a tremendous growth, AttriX CEO, Anthony Mainville, announces the appointment of Alexandre Cayer-Desforges as new Marketing Director.

Alexandre Cayer-Desforges has an extensive track record in marketing and communications. As a seasoned media creative professional, he has been instrumental in helping AttriX’s corporate image development as a third-party supplier, in particular with the company’s website design and creation and the production of corporate videos.

« Being in contact with Alexandre in the context of the creative assignment we entrusted him with made us realize that he would be an even more valuable asset by joining our internal team», said Anthony Mainville, AttriX CEO. « He has been a key element in the preparation of our most recent event, the Driver Challenge Grand Prix, which has been a great success. »

Alexandre will be responsible for developing and managing marketing initiatives to support the growth of the company.  He will have the primary mandate to support AttriX national expansion, through events such as the Driver Challenge Grand Prix, and to overview the design work for front-end of add-ins and apps developed by AttriX.

« This is an all-new challenge for me », said Alexandre Cayer-Desforges. « I’m already familiar with the team, the products and services provided by AttriX, and I have witnessed firsthand the company’s excellent reputation. It is with much excitement that I accepted Anthony’s offer to join the team. »

The creation of this new position within one of the most important supplier of technology solution for fleet management comes naturally within the constant evolution of AttriX.

« I’m a marketing passionate, and I held the fort for as long as I could, piloting this aspect of the company », said Anthony Mainville. « But our growth during the last two years has brought us to a point where I need to entrust this mission to a marketing professional who will dedicate all his time to this endeavor. With Alexandre joining our team, I’ll be able to dedicate my time to our expansion, and to my first duty, support our great team in responding to the needs of our growing customer base. »

For more information, you can contact Alexandre Cayer-Desforges at 514-943-5001 or by email at acdesforges@attrix.ca.

About AttriX Technologies

AttriX is one of the leading fleet management solutions supplier and integrator in Eastern Canada. For over 12 years, our team has been working in close collaboration with our customers to optimize their management and operation processes, to help vehicle fleets achieve greater profitability and performance, and facilitate new technologies adoption and optimize their use. With tailored products and services, AttriX offers to fleet all the flexibility to meet the specific and unique needs of every client.

AttriX, Advanced Telematics, Simplified.